Laurence Leigh Residential are passionate about being at the forefront of property showcasing for both house vendors and landlords. Laurence Leigh Residential take care of the end-to-end process of marketing your property, including photography, social media amplification and a expansive network of individuals interested in acquiring property in the London property market.
In addition to this, we also have a comprehensive in-house graphic and web design service for your property brochures, complete property marketing campaigns, websites and all advertising needs.
Why laurence Leigh Residential?
Laurence Leigh Residential have embraced a number of forward thinking ways to change and improve the way we market properties through the adoption of modern technology to enhance the property marketing process so that it benefits both the client and the potential buyer or tenant.
Through the use of our in-house marketing team, we have been able to adopt methods such as social listening, cutting-edge video content, SEO-optimised content and and digital first strategy.
Social listening is the process of monitoring online conversations to understand what your customers are saying about us, Laurence Leigh Residential, and the property market in London. It’s the ultimate market research tool and, as of yet, widely under-utilised.
With real-time insights gained from social listening, you can create marketing content that appeals to customers’ needs and wishes. So, if a significant section of the market is talking about wanting to prioritise location over a larger property (e.g as people want to use public transport less as a result of COVID-19), Laurence Leigh Residential can create content that leads with the location benefits to appeal to a wider potential audience in the London property market.
Video content marketing is rapidly becoming the leading way to visually market properties, as images become more of a compliment to a cutting-edge video production of your property.
Video currently accounts for a huge 75% of consumer internet traffic – a figure that will rise to 82% by 2021. Forbes reports that social video generates 1200% more shares than text and images combined.
And whilst video content might not be new, Laurence Leigh Residential see video content as a way to make property listings more video-centric and, thus, more engaging. Over the course of the next 12 months, we will continue to develop video content for our prime listings.
SEO helps increase web traffic by ensuring our site can be found more easily via search engines. This is a growing way to grow our lead generation funnels and continue to build out our database of people interested in buying, renting or selling in St Johns Wood, Maida Vale, Primrose Hill, Regents Park, Hampstead and other areas in London.
Digital First Strategy
In recent years, the property market has started to embrace the digital world to help customers facilitate property viewing and buying. The growth of Rightmove and Zoopla; the rise of online estate agents; the need for a social media presence – all signs that the industry recognises that the future is digital.
A digital first approach means an adoption of digital media across all your customer touch points for Laurence Leigh Residential. We make sure that wherever our clients are in the online space, they have easy access to our engaging listings via a responsive and enticing website, informative social media feed, relevant blog content to compliment our experienced agents knowledge of London property.